Craft compelling messaging that brings our brand and mobile app, Umi – the AI-powered family wellness coach, to life. Develop performance-optimized copy across paid, owned, and earned channels. Partner closely with the marketing, content, and product teams to create copy that drives awareness, installs, engagement, and retention. From ad headlines to app store descriptions and email subject lines, your words will help define and scale a new category in family wellness.
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Write smart, insight-driven copy across a variety of media, while developing and leveraging strategic insights that shape concepts and executions. Use NerdWallet's brand voice to make personal finance more approachable, and support broader business goals with purpose and precision. Impact involves owning projects and writing/optimizing copy across multiple channels.